Changing perceptions of a regenerated borough

12 Hammersmith Grove | u+i

How to coax businesses back to Hammersmith?

10/12 Hammersmith Grove is a catalyst for regeneration in the area, and the creative really reflected this change of pace. We challenged perceptions, using a french bulldog in stylised portraiture to represent our key audience and this led onto art installations that took the traditional office pursuit and turned it on its head. 

We repackaged the Hammersmith office culture to show just where it’s heading.

www.1012hg.com

 

 

Client:

u+i

Project:

170,000 sq ft of office space in the heart of Hammersmith.