Making older younger

Durrants Village | Helical Bar

How to re-position retirement villages, away from redundant ‘care home’ imagery, as sophisticated and vibrant developments?

We created an ‘age-exclusive’ brand that was also contemporary, design-aware and based around the appeal of great homes and community.

An exciting product for a transforming market.


Helical Bar / Renaissance Villages


Rebrand, positioning and website for Durrants Village