Durrants Village | Helical Bar
How to re-position retirement villages, away from redundant ‘care home’ imagery, as sophisticated and vibrant developments?
We created an ‘age-exclusive’ brand that was also contemporary, design-aware and based around the appeal of great homes and community.
An exciting product for a transforming market.
Helical Bar / Renaissance VillagesProject:
Rebrand, positioning and website for Durrants Village