Bringing a Hackney Road icon back to life

Mettle&Poise | Rydon

How to marry old and new in a Hackney Road icon?

Mettle&Poise is a sensitive brand for a much-loved building, passionate about both the past and the present. Collateral includes a case-bound brochure rich in editorial content, and high-fashion met East-End grit in a photo shoot set in some of the area’s most authentic venues.




A redevelopment of the former Queen Elizabeth’s Hospital on Hackney Road, E2. The scheme provided 188 new homes.