Tailoring Packington Square to a new audience

The Batten | Hyde Group

How to breathe new life into an existing development?

The Batten takes inspiration from its history as a former Clothmakers HQ and this can be seen throughout, from the brochure’s singer sewn cloth cover to the tailor’s chalk-inspired graphics and poetic copy.

www.packingtonsquare.london

Client:

Hyde New Homes

Project:

Phase four of the Packington Square regeneration. 83 one and two bedroom apartments.