‘Old Street, New Rules’ – a manifesto for urban living

The Eagle | Mount Anvil

How to marry the building’s cool glamour and edgy location with target buyers?

‘The Eagle Rules’ – a manifesto for how to get the best out of living here, leading to artful brochures, great social media campaigns and a cool cocktail bar replacing the traditional marketing suite.

It says everything about what we, as a studio, can do.

Client:

Mount Anvil

Project:

The Eagle, situated on City Road, near Old Street EC1, is an Art Deco inspired development offering 206 private apartments over 26 floors.

Results:

2,100 pre-launch registrations

70 sales in 3 months

Their creative concept cuts through and they believe in it, want it, get it and champion it

Christina Milovancev, Mount Anvil