The next phase of a neighbourhood of glorious contradictions

  • Project
  • Barts Square phase 2
  • Client
  • Helical
  • Deliverables
  • Brand identity
  • Responsive Website
  • Advertising
  • Marketing Suite
  • Literature suite
  • UK launch exhibition
  • SEA launch exhibition
  • Film/video

In a square mile of towering glass monoliths, it’s rare to find a place that captures the charm of a low-rise development. After years of meandering through the romantic cobbled streets of Smithfield to establish the story of Barts Square, we now had to focus on the residences themselves.

By stripping the brand back, we created an uncluttered, image-led brand that redefined Barts Square as a neighbourhood of glorious contradictions.

For those seeking a location unlike any other.

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