A retirement brand for today’s over 55s

  • Project
  • Renaissance Villages
  • Client
  • Helical
  • Deliverables
  • Brand identity
  • Responsive website
  • Advertising
  • Outdoor
  • Literature suite
  • Launch exhibition

Where to start with typical retirement marketing? Clichéd, uninspiring and even a sense of depressing inevitability… Something had to be done.

Our new, disruptive approach to photography led a repositioning that portrayed the audience in a more positive light and created an aspirational style more in tune with how they see themselves. This evolved into putting real residents at the heart of a campaign to tell their stories.

Grey knits are out, pink chinos are in.

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