Atmosphere
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Client - Donban
Irish contractor Donban has a solid history with over 30 years experience in the construction sector in Ireland and the UK. Donban has an unrivalled track record and a reputation for excellence with an extensive range of projects both in the public and private sectors.
Brief – to create a new Wembley champion
To deliver a visionary brand and an international marketing campaign that captures the spirit of the development and its unique location adjacent to Olympic Way and within sight of Wembley Stadium and Arena.
Creative solution - a brand that explains itself
The brand identity ‘Atmosphere’ was conceived to embody not only the excitement of the sports and entertainment venues, but the striking new residential tower, courtyards and amenities that make the development a destination in itself. The strapline ‘be a part of something bigger’, fluorescent typography and bold graphics highlight the overall regeneration of Wembley and its role in the 2012 Olympics.