Barnsbury Place

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Client - Mount Anvil

Established in 1991, Mount Anvil is an owner managed business with a reputation for being an innovative developer and quality builder. Mount Anvil delivers outstanding developments with an exceptional team throughout the inner London boroughs.

Brief – the height of desire

To provide the marketing materials for an old school conversion in the desirable area of Barnsbury, Islington. To include a mix of refurbished Edwardian apartments, with new build apartments and houses. To produce a marketing campaign relevant for one of Islington’s most affluent and established residential areas. To appeal to a mature, educated, financially aware audience that enjoy entertaining, modern culture and the arts.

Creative solution - beautifully crafted, expertly marketed

me&dave drew inspiration from the old school’s railings for the simple yet elegant logo. The thread-sewn brochure characterised the fine craftsmanship of the properties and the immediate ‘village’ community. Each individual element had to quietly exude class through every aspect of the development and its environment; from the tagline ‘beautifully crafted homes’, to the idyllic photography.

Barnsbury Place was the best selling development in Islington during 2010 and won the top accolade for the Best Conversion in the Evening Standard Homes & Property Awards 2011.

 

Naming, brand identity, marketing collateral, advertising, event, and website