Bezier

Client - Tudorvale

With an impressive track record in developing luxury housing and apartment projects in Greater London, Tudorvale is renowned within the industry for creating quality, innovative and high specification residences. 

Brief – Old Street’s residential Gherkin

To create a distinctive, ownable brand and launch campaign to showcase these dramatic elliptical towers on Old Street roundabout. To provide the marketing support for what are tipped to be the City of London’s most extraordinary apartments, already described as the ‘Residential Gherkin’. 

Creative solution – from Banks to Banksy 

Inspired by the iconic buildings curves, Bezier, (a parametric curve used in computer graphics) proved a fitting name and curvatious platform for the supporting photography and graphics. The completed brand identity marries city sophistication with Shoreditch style. Bézier sits where financial markets meet flower markets, business meets burlesque, and banks give way to Banksy.