Bective Leslie Marsh
< back
Client - Bective Leslie Marsh
Bective Leslie Marsh is an independently owned, premium West London estate agent. The company has a personal, people driven culture and is made up of primarily local staff who are in tune with the local community from Notting Hill to Chelsea and Kensington.
Brief – a connected yet distinct approach
To strengthen BLM’s brand and market share in a competitive marketplace, to consolidate communications and enhance the upmarket Chelsea and Kensington image whilst remaining true to a more diverse Notting Hill audience.
Creative solution – a brand with expression
me&dave employed a simplified wordmark and colour palette to form the basis of the new brand architecture. The introduction of wit through sophisticated and clever copy and a refreshingly easy search driven website further characterised the individual personality of the company and its staff. The brand was no longer tired but bold, witty and constantly evolving.