Fedrigoni Fine Papers
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Brief
Paper manufacturer Fedrigoni commissioned me&dave to change the perceptions of their Marcate range, showcasing its often overlooked palette of vibrant tones and complementary muted hues in a creative way.
Creative
Marcate's global heritage and naming derived from Indian cooking spices and Italian Renaissance art provided me&dave’s with all the inspiration they needed to create ‘Our Grand Tour’, a book that takes the audience on a journey from India to the UK, stopping at some of Fedrigoni’s key markets, China, Italy and France on the way. Each stop on the tour combines four laser cut pages which when layered together create an elegant countryscape. Engaging colour combinations, embossing, debossing, foiling and gloss finishes bring to life the diversity of the range in a bold, fresh way.
Fedrigoni will be relaunching Marcate Colour at their London office this Thursday, 19th April. Stop by from 6pm to join them on their Grand Tour.