NOW BOW
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Client - Aitch Group
Aitch Group is a highly regarded and experienced developer specialising in top end residential and commercial property in London and the Home Counties.
Brief - adding buzz to the brand
To create a memorable brand that epitomises ‘urban chic’ to attract local buyers and overseas investors to this new build development in an emerging and diverse East London region.
Creative solution - Brand new, brand NOW
The me&dave solution was summarised in one word – NOW. This was a brand that would encapsulate the spirit of the age both at launch and for the life of the campaign. The identity is young, fresh and direct; it captures the vibrancy of East London and highlights the ease with which the City, Canary Wharf and Stratford can be reached, experienced and enjoyed.