Savills In the picture

Client - Savills

Savills is the UK’s leading real estate provider operating at the premium end of the market, and the agent of choice when selling prime residential property. The Savills brand is a recognised ‘superbrand’ and is synonymous with the highest quality London developments. 

Brief - embrace our values and target the elite

To create a bespoke communication that engages with high net worth individuals looking for a discreet agent at the very prime end of the market. It is important to tell the Savills story in an altogether more discerning and less conventional way. 

Creative solution - integrity is to lose the property porn

me&dave developed a brochure that subtly reveals the Savills values through their scrupulous knowledge of the London market. High quality black and white photography twinned with expertly written copy and understated headings: ‘Integrity’, ‘Innovation’ and ‘Discretion’ would appeal to and win trust from top end buyers and sellers.