The Westminster Collection
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Client - Chesterton Humberts
Chesterton Humberts is an established property agency covering residential and commercial sales and lettings with 60 offices in the UK plus international offices in Europe, Asia, Australasia, Africa and the Middle East.
Brief - three highly desirable Westminster characters
Chesterton Humberts was appointed to sell three Westminster developments by bespoke developers, Alchemi. They required, through creative pitch, a full strategy to market the refurbished developments in this highly desirable Zone 1 location.
Creative solution – a beautiful trio
me&dave’s successful pitch positioned the three developments under one umbrella - The Westminster Collection. An elegant marque was created using fine horizontal, vertical and diagonal lines to identify each of the three refurbishments. Black and white photography, finely crafted interior CGIs, elegant colours and typography and copy emphasising the prestige character of the buildings and their environment were combined to stunning effect. The result is a luxury brand sympathetic to the product and location and culminating in a beautiful trio of hardback brochures.