this space
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Client - Mount Anvil
Established in 1991, Mount Anvil is an owner managed company, driven by its people and with a reputation for being an innovative and progressive developer. Mount Anvil delivers high quality, crafted residential schemes throughout the inner London boroughs.
Brief – champion the underdog
To create a visionary brand for the refurbishment of London’s Southbank University building in Nine Elms. To tackle the challenges of the location whilst embracing the area’s future regeneration and to appeal to a younger, more open minded audience. And above all, to be bold.
Creative solution – a building with personality
Me&dave challenged the conventional marketing methods by adopting a playful and affectionate approach that would appeal to a younger, cooler audience. ‘this space’ was imbued with the character, opinions and traits of a human being – one that the audience would associate with and want to meet.
Comment - Brian De’ath, Sales & Marketing Director, Mount Anvil
The transformation from Southbank University to ‘this space’ was not without its raised eyebrows and sharp intakes of breath at Mount Anvil, but in the end courage and creativity won out. All we can now say is that we speak very proudly of ‘this space’ being our space. me&dave created an identity for the development that we could at once own and which transcended the scheme’s immediate surrounds. ‘this space’ allowed us to be playful with our copy and to weave any number of attractive headlines around the name cleverly pushing its many selling points. I can only hope we continue to be as bold in our future choices.