Outdated perceptions of office space needed to be challenged if 10/12 Hammersmith Grove was to catalyse Hammersmith’s arrival as a new commercial hotspot.
In a stunt that would turn heads and get tails wagging, we photographed French Bulldog ‘Sherlock’ (our then studio dog) in stylised portraiture. Each of his characters represented the target audiences, inspiring art installations that turned the traditional office pursuit on its head.
Hammersmith has a new top dog.
Client
u+i
Deliverables
Brand identity
Brand strategy
Website
Advertising
Printed literature
UK events
Video
Hoarding and signage
Marketing suite graphics
Photography
Copywriting
Merchandise
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