The Eagle

This Art Deco-inspired apartment building near Old Street is an old favourite we’re still proud to showcase.

An effortlessly cool character stemming from an uncliched, language-led approach, our brand gave the usual design codes the cold shoulder and hit the zeitgeist hovering over a rapidly transforming Old Street: a place everyone was eyeing enviously.

‘The Eagle Rules’ was a manifesto for how to get the best out of living here brought to life through bold, witty brochures, print and social campaigns. We even turned the marketing suite into a cocktail bar.

Rock the roundabout.