This Art Deco-inspired apartment building near Old Street is an old favourite we’re still proud to showcase.

An effortlessly cool character stemming from an uncliched, language-led approach, our brand gave the usual design codes the cold shoulder and hit the zeitgeist hovering over a rapidly transforming Old Street: a place everyone was eyeing enviously.

‘The Eagle Rules’ was a manifesto for how to get the best out of living here brought to life through bold, witty brochures, print and social campaigns. We even turned the marketing suite into a cocktail bar.

Rock the roundabout.

Client
Mount Anvil

Deliverables
Brand identity
Brand strategy
Website
Advertising
Printed literature
Hoarding and signage
Marketing suite graphics
UK events
Video
Photography
Copywriting
Merchandise

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The Eagle, Old Street Hoarding
The Eagle, Old Street - Brochure
The Eagle, Old Street - Brochure
The Eagle Black - Graffiti Hoarding
The Eagle Black - Hoarding close-up
The Eagle event space and marketing suite
The Eagle event space and marketing suite