The uncontested leader in British Build-to-Rent (BTR), the quality of Vertus’ shared spaces, professionalism of its service and landmark architecture was simply unmatched in the sector. Its brand had to reflect and amplify this.
Putting lifestyle, community and experience front and centre, we created a refined, elegant brand worthy of such a bold undertaking, setting a new benchmark for others to aspire to while welcoming Canary Wharf’s first ever residential community. It was also a brand that sought to enlighten, the thought leadership we produced to tell the brand’s story educating people about this new way of renting while inspiring them to become part of it.
This is Vertus.